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KAi mai photography

Fashion and events photographer

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SUNKISSED Summer 2025 Campaign

Bournemouth Beach

Dorset

May

2025

Kai Gheorgheasa

Creative Director, Photographer, Stylist

Sarah Pytel

MUA

Matt Chow

Lighting Assistant

Nicole Anthony-Baduge, Jack Stern, Ella Karpuz, Aaliyah Doyle

Model

This was my final project for my first year at university studying commercial photography. I wanted to create a fashion editorial campaign for swimwear, using both photography and videography, as I wanted to capture the community and confidence fashion gives people, and the importance of diversity in fashion and swimwear. It was important to me in this project that my models weren't seen and sexualised the male gaze, and that the swimwear appears to make them feel confident and comfortable, which is how I would want my viewers to feel wearing the clothing advertised.

For this project, I was able to collaborate with many talented people, who helped elevate both my images and video, as we were all able to work together and build on my original idea, making it come to life.

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